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Booking new projects for January 2027

Designing products that make complex things feel simple.

I'm Mara Ellison, a product designer and front-end developer in Lisbon. For ten years I've helped teams in finance, climate and mobility turn messy problems into calm, useful products, and then build them.

Years designing and building digital products
10+
Products and major features shipped
40+
People using products I designed
2M+
Awards, talks and features
6

Teams I've worked with

  • Lumen Bank
  • Atlas Mobility
  • Verdant Energy
  • Fieldnote
  • Oakhouse Coffee
  • Studio Parallel
  • Northwind Health
  • Parcelwise

Services

How I can help your team

I work end to end, from the first question to the last line of code, or step in wherever your team needs it most.

01

Product design

End-to-end design for web and mobile products, from discovery and flows to polished, production-ready interfaces.

  • User research and discovery
  • Flows and information architecture
  • Interaction and visual design
  • Prototyping and usability testing
02

Design systems

Foundations that keep growing teams fast and consistent: tokens, components, documentation and the habits that make them stick.

  • Design tokens and theming
  • Component libraries in design and code
  • Documentation and guidelines
  • Adoption and governance
03

Front-end development

I build what I design. Accessible, fast interfaces that engineering teams are happy to inherit and extend.

  • React and Next.js
  • TypeScript
  • Accessible, responsive interfaces
  • Motion and micro-interactions
04

Product strategy

Workshops, audits and roadmaps that turn a fuzzy idea or a tired product into a clear, testable plan.

  • Discovery workshops
  • UX and accessibility audits
  • MVP definition
  • Roadmapping

Experience

A decade of shipping

From a small studio in Berlin to leading design at a digital bank, and now working independently with teams I admire.

More about me
  1. 2023 – Now

    Independent product designer and developer

    Self-employed · Lisbon

    Partnering with founders and product teams to design, prototype and ship digital products end to end, from the first workshop to production code. Recent clients include Atlas Mobility, Verdant and Oakhouse Coffee.

  2. 2020 – 2023

    Lead product designer

    Lumen Bank · Lisbon

    Led a team of six designers across onboarding, payments and savings, and created Halo, the design system now used by every product squad.

  3. 2018 – 2020

    Senior product designer

    Fieldnote · Remote

    First design hire. Shaped the collaborative research workspace from private beta to 40,000 teams, working hand in hand with engineering on every release.

  4. 2016 – 2018

    Designer and front-end developer

    Studio Parallel · Berlin

    Designed and built websites and web apps for clients in culture, retail and technology at a 14-person digital studio.

Recognition

Awards, talks and features

Some of the moments when the work was recognised by people outside the team.

  • Best Mobile Experience

    Digital Design Awards

    Award2025

  • Design systems that survive engineering

    Interface Lisbon

    Talk2025

  • Site of the Day

    Web Craft Awards

    Award2024

  • Fintech Product of the Year

    European Product Awards

    Award2023

  • Design System of the Year, shortlist

    Design Systems Collective

    Shortlist2022

  • How Fieldnote rethought research synthesis

    Product Design Weekly

    Feature2020

Kind words

What it's like working together

Founders, product leaders and engineers on the projects we shipped side by side.

Mara has a rare ability to hold the whole product in her head, from the business model down to the last pixel of a loading state. Our app went from something we apologised for to the thing we put in our adverts.

Inês Carvalho

Chief Product Officer, Lumen Bank

We came to Mara with a messy idea and a hard deadline. Twelve weeks later we launched an app our customers genuinely love, and the numbers have backed it up ever since.

Sophie Brandt

Co-founder and CEO, Verdant Energy

Mara's audit changed how our whole company thinks about reliability. She makes complicated systems feel obvious to the people who use them, and she brings the whole team along with her.

Tomás Ribeiro

Head of Product, Atlas Mobility

She doesn't just hand over designs, she ships them. Mara built a big part of our interface herself, and years later our engineers still call it the cleanest code in the product.

Daniel Okafor

VP of Engineering, Fieldnote

Have a project in mind?

Let's make something people love to use.

Booking new projects for January 2027. I reply to every message within two business days.

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